Mitsubishi Heavy Industries Partners with Venues NSW
Mitsubishi Heavy Industries Air-Conditioners Australia, Pty. Ltd. (MHIAA) is pleased to announce their partnership with Venues NSW. With a network comprising of more than $4 billion of community assets and hosting 500 major sporting and entertainment events in undisrupted years which attract upwards of five million attendees each year, Venues NSW is a significant tourism, social and economic engine growth for NSW and Australia.
Venues NSW is an NSW Government agency that works with major partners like MHIAA to reinforce NSW’s position as a premier state and build its reputation around the world.
Within the partnership, MHIAA has secured exclusive access to the Air Conditioning category through Venues NSW, including two major venues: Accor Stadium at Olympic Park, the home of the 2000 Sydney Olympic Games, and CommBank Stadium at Parramatta, known for featuring the steepest grandstand in Australia.
With exclusive access to these stadiums throughout the year, MHIAA will feature key advertising activity across both venues for all major sporting events, concerts and entertainment activities at each venue, reaching consumers right across Australia.
For MHIAA, this partnership has brought together their underlying principle of being a global company with a local heart. Managing Director Mr. Akihiro Nakajima notes:
“At MHIAA we are delighted to be a major partner of Venues NSW across two of their most prominent venues being Accor Stadium and CommBank Stadium. Venues NSW works closely with the NSW Government to bring key sporting and entertainment events to the people of not just NSW but the whole of Australia who regularly travel interstate for key events and we are delighted to be a part of this journey with Venues NSW.” Mr. Akihiro Nakajima, Managing Director, MHIAA.
MHIAA advertising can be seen across all major events located at each venue, including on the Great Southern Screen, the largest LED Screen in the Southern Hemisphere. Marketing Manager Jenny Perello notes:
“The opportunities that this partnership will bring both MHIAA and Venues NSW are endless. We are delighted to be partnering with Venues NSW and to bring our latest creative branding campaign to audiences far and wide across Australia. Each year these venues host Australians from all communities and we are delighted to be partnering with Venues NSW and reaching these communities in new and innovative marketing opportunities.” Ms. Jenny Perello, Marketing Manager, MHIAA.
On behalf of MHIAA, Jenny Perello notes:
“We are extremely honoured to be partnering with Venues NSW this year and the opportunities this partnership will provide both our businesses and the broader community. We are delighted to be bringing our brand to the sports and entertainment channel and look forward to the opportunities to expand and continue our partnership with Venues NSW for the foreseeable future.” Ms. Jenny Perello, MHIAA.
Mitsubishi Heavy Industries and Venues NSW formally signed their partnership in June 2025 with advertising now visible across all major sporting and entertainment events hosted at both Accor Stadium and CommBank Stadium.
